STEP 01
Tell us where to send it
Name, company, title, and work email first, so your summary can be routed and delivered correctly.
learn.schellip.com5-minute check · 11 questions
See the brand-protection gaps before you invest in the name.
A rebrand, a product launch, or a new logo can be expensive to undo if the name is weak, already taken, or unprotectable. This check flags the conflict risks and protection gaps worth resolving before you commit — so you fix them on your terms, not after a cease-and-desist.
How it works
Eleven questions. Five protection areas. One readiness profile.
STEP 02
Answer 11 questions
Quick multiple-choice on your name, your market, your searches, and how your brand assets were created.
STEP 03
See your profile
A five-area readiness profile with color-coded zones and your highest-priority gaps.
STEP 04
Get the summary
Your profile and prioritized actions render inline and are queued for email follow-up.
The five areas
Where brand value quietly leaks away.
This is a readiness check, not a legal clearance search. It surfaces the issues that most often turn a promising name into a problem — so you know what a real clearance and filing should look at.
A · Name strength
Is the name protectable at all?
Invented and arbitrary names are strong and easy to defend. Descriptive names — that say what you do — are hard to register and hard to enforce.
B · Conflict risk
Is someone already using it?
A name that collides with an existing mark in a related field invites refusals and disputes. A real knockout search looks well beyond a quick web check.
C · Use & rights
What rights have you actually secured?
Using a name builds some rights; a federal registration secures far more. Heavy investment with no registration is exposure.
D · Filing coverage
Right classes, right footprint?
Multi-state and online businesses generally need federal protection in the right goods-and-services classes — not a single state filing.
E · Digital & assets
Do you own your own brand?
Matching domains and handles, and signed IP assignments for logos and brand work, determine whether the brand is truly yours.
What you receive
A profile that tells you what to fix first.
- Readiness score across five brand-protection areas, color-coded
- Your three highest-priority gaps to resolve, ranked
- Plain-English notes on what a real clearance and filing should cover
- A summary delivered through the approved follow-up workflow
- Optional consultation with Jeff in two clicks
Jeff Schell
Managing Partner, Mountain West · Whiteford Taylor & Preston · Patent Attorney · AI Advisor
Jeff Schell is Managing Partner of Whiteford's Mountain West practice and a patent attorney focused on intellectual property and venture growth. He gives founders an IP and technology-law front door that connects into Whiteford's trademark, brand-protection, and enforcement resources.